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WHAT IS HEATED TOBACCO?

An Innovative Alternative to Smoking

If you're an adult smoker interested in an alternative to cigarettes with the potential to reduce risk¹, you may want to try heated tobacco as a new option. Ploom uses unique technology to heat tobacco instead of burning it for a genuine tobacco taste sensation that's smoke free, more considerate of those around you, and has reduced-risk potential¹ compared to smoking cigarettes.

WHAT ARE THE BENEFITS?

Reduced-Risk Potential

Ploom is ideal if you’re looking for a modern way to experience a rich and intense tobacco taste with reduced-risk potential compared to smoking.¹

90-95% reduction on average in 9 toxic substances¹
  • Reduced Risk Potential Ploom X Advanced is an innovative heated tobacco product which we believe has strong potential as a reduced-risk product compared to smoking cigarettes.
  • 90-95% reduction Ploom X Advanced shows, on average, a 90-95% reduction in the levels of 9 constituents recommended by the World Health Organization (WHO) for reduction in cigarette smoke.
  • No tobacco product is safe Important: This does not mean that use of Ploom X Advanced is safe or eliminates health or addiction risks associated with tobacco use. No tobacco product is safe.

What's the Difference?

Our handy chart below will help you understand the differences between heated tobacco vs. vaping vs. smoking.

HOW DOES IT WORK?

Inside the Ploom Device

The unique HeatFlow technology inside Ploom is optimized for air flow, gently heating the tobacco stick from the outside to minimize charring and deliver rich tobacco taste. It sustains the optimal temperature throughout your session, for ultimate tobacco pleasure from the first puff to the last.

Discover More About Heated Tobacco

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History of Heated Tobacco

 

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Introducing Ploom – A Unique Heated Tobacco Technology

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Heated Tobacco vs Vaping

 

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¹ Based on available machine-measured data comparing 9 harmful constituents recommended for reduction in cigarette smoke by the WHO measured in smoke of a standard reference cigarette (1R6F) and the vapor from Ploom X Advanced.

² Comparison vs. cigarette smoking. Based on sensory panel testing comparing the tobacco odor intensity of cigarette smoke and the vapor from representative samples of Ploom X Advanced heated tobacco sticks.

³ Based on JTI data comparing the presence of selected constituents in the room air after using Ploom X Advanced and after cigarette smoking under the same conditions.

⁴ Comparison vs. cigarette smoking. Based on sensory panel testing comparing the odor & hedonic intensity of cigarette smoke and the vapor from representative samples of Ploom X Advanced heated tobacco sticks.

⁵ Comparison vs. cigarette smoking. Based on sensory panel testing comparing the odor intensity of cigarette smoke and the vapor from representative samples of Ploom X Advanced heated tobacco sticks.

⁶ Comparison vs. cigarette smoking. Based on color comparison of bovine teeth exposed to cigarette smoke and vapor from representative samples of Ploom X Advanced heated tobacco sticks.

To enter our website and discover more about Ploom, please confirm that you are an adult smoker over the age of 19.

 

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Our sticks intended for use in combination with Ploom devices contain tobacco and nicotine. These products are not risk free and are intended for existing adult users only.

 

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