Does a 90 - 95% substance reduction rate mean that Ploom X Advanced is safer than cigarettes?

90-95% reduction on average in 9 toxic substances*.

Ploom X Advanced is an innovative heated tobacco product which we believe has strong potential as a reduced-risk product compared to smoking cigarettes. Ploom X Advanced shows, on average, a 90-95% reduction in the levels of 9 constituents recommended by the World Health Organization (WHO) for reduction in cigarette smoke.

Important: This does not mean that use of Ploom X Advanced is safe or eliminates health or addiction risks associated with tobacco use. No tobacco product is safe.

*Based on available machine-measured data comparing 9 harmful constituents recommended for reduction in cigarette smoke by the WHO measured in smoke of a standard reference cigarette (1R6F) and the vapor from Ploom X Advanced.